BUILDING BRAND DEVOTION THROUGH THE WRITTEN WORD & IMMACULATE VIBES.

Here lies my writing portfolio. Let’s dig in. >>

WEBSITE COPY

Activity for reference.

LANDING PAGE

Writing that opens the door to the rest of the website.

Using language specific to my audience.

Translating the complexity of the menstrual phases into familiar language for my audience.

SALES PAGE COPY

Opening hook (click image to view page).

Value proposition in digestible bullet points.

Social proof.

Sample the library.

Communicating who this is for.

Final Call to Action.

Sales page launched in October seeing steady upward growth.

PRODUCT DESCRIPTIONS

EMAIL

LEAD CAPTURE
THE ACTIVATION
RESPONSE RATE
ENEMIES 2 LOVERS

A 5 series email sequence that educates the reader around luteal phase while directing them to paid resources like the masterclass and the recipe library.

LONG FORM

SUBSTACK

Creating engaging articles that explore body, food, and the female experience while also linking back into the business.

Click image to read full post.

Open rate.

Seamlessly plugging readers into the rest of the Katie Flour infrastructure.

You can see the immediate motion when my writing arrives.

LONG TIKTOKS

Over 5 minute video scripting.

BLOG FORMAT

Inside the recipe membership.

THE JOYFUL SUPPER

A holiday zine I published guiding women through hosting a dinner party that tastes and feels good. 100 copies sold.

SHORT FORM

S
T
O
R
I
E
S

Marketing so organic even Gwyneth Paltrow would take a bite.

IG STORIES

My favorite interactive content form that feeds the rest of the ecosystem.

INSTAGRAM FEED

Caption for post that leads people towards paid membership.

CAROUSEL FOR IG

Text heavy slides sharing a sample of the juicy info the audience can find on Substack. Went semi viral.

IN PERSON EVENT ACTIVATION

Copy for the international brand Pieces Chess Club. She sold out :P

NOTES (SUBSTACK'S X ADJACENT FEATURE)

Pointing audience towards long form content.

TIKTOK VIDEO

Using a blurb on short video to get audience to stop and rewatch.

TIKTOK CAROUSEL

A viral post with text heavy slides using relevant key words to the business.

FOR OTHERS

LIME MAIDS

Developing a sustainable purpose-driven brand voice and image for an Uber esque cleaning platform.

Before Katie

After Katie

CAPTION QUEEN

Writing social media captions in 2020 for businesses across Sri Lanka in food and hospitality.

KATIE FLOUR
BRAND STORYTELLER
katieflour.com
katherineroseflour@gmail.com